FOR IMMEDIATE RELEASE
Contact: Justin Young
Tel: 773.975.5040 x202
Email: PR@neustep.com

NORTHERN MICHIGAN CITY INVITES USERS TO ENJOY THEIR SPLENDOR, RIGHT FROM THE COMFORT OF THEIR OWN HOME.

Chicago, IL July 20, 2007 -- The epicenter of Michigan’s Upper Peninsula is looking to spread the beauty of their town by means of the internet.  Marquette, MI’s Lake Superior Community Partnership is utilizing NeuStep, Chicago based virtual walk-through technology firm, to develop an online presentation that will allow users from anywhere in the world to “walk-through” the popular areas that make Marquette so unique.

The technology is known as NeuStep [pronounced “New Step”].  It allows a user the ability to explore the points of interest throughout Marquette right from the comfort of their own home.  Most people familiarize themselves with obsolete “virtual tours” when thinking of this style of technology.  What NeuStep has to offer, that is totally unique, are its interactive virtual walk-throughs.

This is a great way to help boost tourism to this northern getaway.  Also, Northern Michigan University is based in Marquette, so this is a great tool for potential students to familiarize themselves with what could be there home for the next four years.

A NeuStep virtual walk-through incorporates “complete movement”.  With NeuStep, users can virtually navigate themselves throughout Marquette’s hotspots.  They’ll be able to explore Marquette’s buildings and outdoor attractions, travel both inside and outside, and stop at ANY point throughout to take a 360 degree of their current surroundings.  It is a powerful portrayal of locations of interest to be used as a means to boost excitement and awareness of everything Marquette has to offer.

“Having three employees at NeuStep that attended Northern [Northern Michigan University] in the past, it means a lot to us to be chosen to showcase what Marquette has to offer,” stated Michael Schab, Business Development for NeuStep.  “I am actually one of the three that attended NMU and know how great Marquette is, but let’s face it, it is far up there.  This is a great way to show people how much there is to do there and how beautiful it really is.  It should help intrigue people to make the trip.”  Schab added.

Currently, NeuStep’s virtual walk-through experiences are produced both in house, and throughout their extended reseller base.  NeuStep is a subsidiary of NeuCompanies based out of Chicago, Illinois.  NeuStep is dedicated to developing the authoritative web based virtual walk-through experience.

If you would like more information about this technology, or to schedule an interview with executive members of NeuStep, please contact Justin Young at 773.975.5040 x202 or by e-mail at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .  To familiarize yourself with this virtual walk-through presentation, go to www.neustep.com.